Privacy policy

Privacy Policy - Milna Beauty
Last updated: 01/15/2025

PREAMBLE
This Privacy Policy informs you about how Milna Beauty uses and protects the information you provide when using this site accessible via the following URL: www.mercer-and-maine.com (hereinafter referred to as the "Site").

Please note that this Privacy Policy may be modified or supplemented at any time by Milna Beauty, particularly in order to comply with any legal or technological developments. In such cases, the date of the update will be clearly identified at the beginning of this policy. These changes are binding on the user once they have been informed of the updated Privacy Policy being published and have accepted it.

ARTICLE 1. PARTIES
This Privacy Policy applies between the publisher of the Site, hereinafter "the Publisher", and any person accessing the Site, hereinafter "the User".

ARTICLE 2. DEFINITIONS

  • "Site Content": All elements published on the Site, protected or not by intellectual property rights, such as texts, images, designs, presentations, videos, diagrams, structures, databases, or software.

  • "Publisher": Milna Beauty, an independent contractor acting as the publisher of the Site.

  • "User": Any person accessing the Site.

  • "Site": The website accessible at the URL Milna Beauty, as well as related sub-sites, mirror sites, portals, and URL variations.

ARTICLE 3. SCOPE
This Privacy Policy applies to all Users. By clicking "I accept" when registering on the Site, you fully and unconditionally accept this policy. Similarly, by clicking "I accept" in the cookie notification banner on the Site, you confirm your acceptance of this policy, while also allowing you to personalize the cookies that will or will not be applied. You acknowledge that you have fully understood and accepted the policy without restriction.

The User acknowledges the evidentiary value of the Publisher's automatic recording systems and, unless proven otherwise, waives any dispute in case of litigation.

Acceptance of this Privacy Policy assumes that the Users have the necessary legal capacity to do so or are at least 16 years old, or, if they are incapable, have permission from a guardian or curator, or, if under 16, from their legal representative, or are authorized to act on behalf of a legal entity.

ARTICLE 4. PERSONAL DATA
In accordance with the General Data Protection Regulation (GDPR) adopted by the European Parliament on April 14, 2016, and national legislation in force, the Publisher provides the following information:

4.1. Identity of the Data Controller
The entity responsible for collecting and processing data on the Site is Milna Beauty, an independent contractor, with its registered office in France, FR 94067780000010.

4.2. Data Collection by the Publisher
4.2.1. Data Collected
4.2.1.1. Data Collected During Site Navigation
By navigating the Site, you consent to the Publisher collecting information related to: the content you view and click on; demographic data; device and software environment; your location; your connection data (such as time, IP address, etc.).

4.2.1.2. Data Collected via the Contact Form or Contact Email
Using the contact form or the contact email address means the Publisher will collect the following personal data: name, surname, email address*, phone number.
Data marked with an asterisk are required for using the contact form. Users who do not provide the required information will not be able to send a message to the Publisher directly from the Site.

4.2.1.3. Data Collected During Registration
Using the registration form means the Publisher will collect the following personal data: name*, surname*, postal address*, email address*, date of birth, phone number.
Data marked with an asterisk are required for Site registration. Users who do not provide the required information will not be able to register directly from the Site.

4.2.1.4. Data Collected via the Newsletter Form
For the newsletter form, the Publisher may collect and process your email address.

4.2.2. Purposes of Data Collection
The data collected during navigation is processed for the following purposes:

  • Verify users’ identity

  • Ensure and improve service security

  • Develop, operate, improve, provide, and manage the Site

  • Contextualize and enhance the User experience

  • Send information and contact users, including via email

  • Target advertising content

  • Prevent unlawful activities

  • Enforce Site usage terms

The data collected via the contact form or contact email is processed for the following purposes:

  • Verify users’ identity

  • Ensure and improve service security

  • Contextualize and enhance the User experience

  • Send information and contact users, including via email

  • Target advertising content

  • Prevent unlawful activities

The data collected during registration is processed for the following purposes:

  • Fulfill contractual obligations

  • Verify users’ identity

  • Ensure and improve service security

  • Develop, operate, improve, provide, and manage the Site

  • Contextualize and enhance the User experience

  • Send information and contact users, including via email

  • Prevent unlawful activities

  • Enforce Site usage terms

The data collected via the newsletter form is processed to send newsletters to the User.

4.2.3. Legal Basis for Processing
Data collected during navigation is based on the legitimate interest of the Publisher, namely to analyze Site behavior and enhance Site security and functionality. Some of these data, such as those from certain cookies, may be based on user consent.

Data collected via the contact form or contact email is based on the consent of the individuals concerned.

Data collected during registration is based on a contractual relationship.

Data collected via the newsletter form is based on the consent of the individuals concerned.

4.2.4. Data Recipients
The collected data is accessible only by the Publisher's management team, staff handling your order preparation, and staff managing the Site. The data is never freely viewable by any third parties.

4.2.5. Data Retention
Personal data collected during navigation is retained for a reasonable period necessary for Site administration, up to a maximum of 12 months, or until consent is withdrawn.

Personal data collected via the contact form or email is retained for a reasonable period necessary to manage the User's request, up to a maximum of 12 months.

Data collected during registration is retained for the duration of the contractual relationship between the Publisher and the User.

Data collected via the newsletter form is retained until consent is withdrawn.

After each retention period, the Publisher will archive this data and retain it for as long as their liability can be called into question.

Once the retention period has passed, the Publisher commits to permanently deleting the concerned data.

4.2.6. Data Security and Confidentiality
Personal data is stored securely, following current technological standards, in compliance with the General Data Protection Regulation and applicable national legislation.

4.2.7. Data Minimization
The Publisher may also collect and process any data voluntarily provided by a User, especially via the free text field in the contact form.

The Publisher guides Users as much as possible when providing unnecessary or excessive personal data.

The Publisher commits to only retaining and processing data strictly necessary for its activities and will delete any unnecessary data promptly.

4.3. Rights Compliance

You have the following rights regarding your personal data, which you can exercise by writing to our postal address or sending an email to the following address: info@milnabeauty.com

4.3.1. Right to Information, Access, and Communication of Data

You have the right to access your personal data.

Due to the Publisher’s obligation to ensure the security and confidentiality of personal data processing, your request will only be processed if you provide proof of your identity, such as a scanned copy of your valid identity document (in case of email requests) or a signed photocopy of your valid identity document (in case of written requests), both accompanied by the statement: "I certify that the copy of this ID is a true copy of the original. Done at … on …," followed by your signature.

4.3.2. Right to Rectification, Deletion, and Right to be Forgotten

You have the right to request the rectification, updating, locking, or deletion of your personal data if they are found to be inaccurate, incorrect, incomplete, or outdated.

You may also define general and specific directives concerning the fate of your personal data after your death. If applicable, the heirs of a deceased person may require that the death of their loved one be taken into account and/or request necessary updates.

4.3.3. Right to Object to Data Processing

You have the right to object to the processing of your personal data.

To do so, please send an email to the following address: info@milnabeauty.com.

 In this email, you will need to specify the data you wish to have deleted, along with the reasons justifying this request, except in the case of commercial prospecting.

4.3.4. Right to Data Portability

You have the right to receive your personal data provided to us in a transferable, open, and readable format.

4.3.5. Right to Restriction of Processing

You have the right to request that the processing of your personal data by the Publisher be limited. Thus, your data can only be stored and no longer used by the Publisher.

4.3.6. Withdrawal of Consent

Your consent is required for the processing of your data by the Publisher. However, you can withdraw your consent at any time. This withdrawal will result in the deletion of your personal data.

Please note that services requiring the processing of your data by the Publisher will no longer be accessible.

4.3.7. Response Times

The Publisher commits to responding to your request for access, rectification, opposition, or any other additional information within a reasonable timeframe, which will not exceed 1 month from the receipt of your request.

4.3.8. Complaint to the Competent Authority

If you believe the Publisher is not fulfilling its obligations concerning your personal information, you may file a complaint or request with the competent authority. In France, the competent authority is the CNIL, and you can file a request here.

4.4. Data Transfer

4.4.1. Transfer to Partners

The Publisher informs you that we use authorized service providers to facilitate the collection and processing of the data you have provided us. These service providers may be located outside of the European Union and may have access to the data collected on the Site.

The Publisher has previously ensured that these service providers implement appropriate safeguards and comply with strict confidentiality, use, and data protection conditions, such as through the U.S. Privacy Shield.

The User consents to the transfer of the collected data by the Publisher to its partners and to the processing of this data by these partners within the framework of third-party services, namely:

No known partners at this time.

4.4.2. Transfer upon Requisition or Judicial Decision

The User also consents to the Publisher disclosing the collected data to any person upon request by a state authority or by judicial decision.

4.4.3. Transfer in the Context of a Merger or Acquisition

If the Publisher is involved in a merger, asset sale, financing operation, liquidation or bankruptcy, or in the acquisition of all or part of its business by another company, the User consents to the transfer of the collected data by the Publisher to this company, and for this company to process the personal data referred to in this privacy policy on behalf of the Publisher.

ARTICLE 5. COOKIE POLICY
When you first connect to the Site, you are notified by a banner at the bottom of your screen that information related to your browsing may be stored in files called "cookies". Our cookie policy helps you understand the measures we have implemented regarding navigation on our Site. It informs you about the cookies present on our Site, their purpose, and how to configure them.

5.1. Use of Cookies
The Publisher of this Site may install a cookie or other tracking device on your device’s hard drive (computer, tablet, mobile, etc.) to ensure smooth and optimal browsing on our website.

Cookies are small text files that allow us to recognize your computer, tablet, or mobile to personalize the services we offer.

For more information on the data identified by cookies, below is a table listing the different types of cookies that may be used on the Site, their name, purpose, and duration of storage.

5.2. Purpose of Cookies
Using cookies and tracking devices, the Publisher can analyze Site traffic and usage, and if applicable, improve navigation, carry out prospecting, prepare commercial statistics, or display targeted ads.

5.3. Cookies Used
Partner: Shopify
Purpose of Processing: Access secure areas, manage browsing history.
Partner Terms:

https://www.shopify.com/legal/cookies

5.4. Setting Your Cookie Preferences
Upon your first visit to the Site, a banner appears at the bottom of your screen presenting brief information about cookies and similar technologies. This banner allows you to choose which cookies you accept or reject on your device. You will be deemed to have consented to cookies if you click "I accept," either globally or individually. Conversely, if you click "I refuse," you will be deemed to have rejected all or some cookies. Your decision will be saved for 6 months and can be changed at any time.

5.4.1 Cookies Exempt from Consent

In accordance with the recommendations of the French National Commission on Informatics and Liberty (CNIL), certain cookies are exempt from obtaining prior consent as they are strictly necessary for the operation of the website or are solely intended to allow or facilitate electronic communication. This includes session identification cookies, authentication cookies, load-balancing session cookies, as well as cookies that personalize your interface. These cookies are fully subject to this policy as they are issued and managed by the Publisher.

5.4.2 Cookies Requiring Prior Consent

This requirement applies to cookies issued by third parties and qualified as "persistent," meaning they remain on your device until they are deleted or expire.

As these cookies are issued by third parties, their use and placement are subject to their own privacy policies. This category includes audience measurement cookies, advertising cookies, and social media sharing cookies (such as Facebook, Twitter, YouTube, and Instagram).

Audience measurement cookies establish statistics regarding the visits and use of various elements of the Site (such as the content/pages you have visited). This data helps improve the ergonomics of the Publisher's Site.

5.5. Maximum Retention Period for Trackers

Trackers are meant to be stored on the User’s device for a period of up to 12 months. These data are stored securely, in line with current technological means, in compliance with the provisions of the General Data Protection Regulation (GDPR) and applicable national legislation.

5.6. Opposition to the Use of Trackers

5.6.1. Right to Object to the Use of Trackers

You may accept or reject the placement of cookies at any time.

The User may delete or disable the use of trackers whenever they wish by changing their browser settings. It is possible to view the Site without trackers, although some additional features of the Site may not work if the User has disabled the use of trackers, such as form auto-completion or navigation indicators.

5.6.2. Settings

For more information about cookie management tools, you can visit the dedicated page on the CNIL website.

5.6.2.1. Browser Settings

Each web browser offers its own settings for managing cookies. The User can configure their browser to reject cookies either systematically or based on their source. The User can also configure their browser to prompt for acceptance or rejection of cookies before a cookie is likely to be saved on their device.

To manage cookies and the User's preferences, the configuration for each browser is different. It is described in the browser's help menu, which explains how to change cookie preferences:

  • For Internet Explorer;

  • For Safari;

  • For Chrome;

  • For Firefox;

  • For Opera.

5.6.2.2. Settings Using Add-Ons

The User can also remove or block cookies by installing an extension on their browser, such as Ghostery.

ARTICLE 6. INTELLECTUAL PROPERTY

6.1. Legal Protection of Site Content

The contents of the Site may be protected by copyright and database rights. Any representation, reproduction, translation, adaptation, or transformation, in whole or in part, carried out illegally and without the consent of the Publisher or its rights holders will constitute a violation of Books I and III of the Intellectual Property Code and may lead to legal action for infringement.

6.2. Contractual Protection of Site Content

The User agrees, by contract, not to use, reproduce, or represent, in any way, the content of the Site, whether or not protected by intellectual property rights, for any purpose other than reading it through a robot or browser. This restriction does not apply to indexing robots whose sole purpose is to scan the Site’s content for indexing purposes.

ARTICLE 7. FINAL STIPULATIONS

7.1. Modifications

This Privacy Policy may be modified at any time by the Publisher. The conditions applicable to the User are those in effect at the time of their connection to the Site. Any substantial modification of this privacy policy will be communicated to the User upon their first connection after the changes take effect. The new policy must then be accepted again.

7.2. Entirety

The invalidity of any clause in this contract will not affect the validity of the other clauses of the contract or the contract as a whole, which will remain in full force and effect. In such a case, the parties should, to the extent possible, replace the invalid clause with a valid one that reflects the spirit and purpose of the original agreement.

7.3. Non-Waiver

The failure of the Publisher to exercise any rights granted to them under these terms shall not be interpreted as a waiver of the right to enforce such rights.

7.4. Language

These terms are offered in English.

7.5. Unfair Clauses

The provisions of these terms apply subject to compliance with the mandatory provisions of the Consumer Code regarding unfair clauses in contracts between professionals and consumers.

ARTICLE 8. DISPUTES

8.1. Applicable Law

This Privacy Policy is governed by French law and European regulations, particularly the General Data Protection Regulation (GDPR).

8.2. Disputes

Under Ordinance No. 2015-1033 of August 20, 2015, any disputes arising from the execution of these terms, which cannot be resolved amicably between the parties, must be submitted.

Since January 1, 2016, mediation is mandatory for all. Thus, any professional selling to individuals must provide the contact details of a competent Mediator in case of a dispute, whether selling remotely or in a physical store (Source: FEVAD).

Paris Mediation and Arbitration Center / https://www.cmap.fr.



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